Case Study:

Website Redesign and SEO for 417Medicare

Objective:┬áThe owner of 417 Insurance and Investments is knowledgable, helpful, and really good to his clients. When we met, his website wasn’t reflecting the passion he puts into his work. His website focused on negativity, and his last web designer hard-coded it so we couldn’t make changes easily.

We worked with him on a website that connected with his site visitors, informed them on Medicare issues, and encouraged them to contact him. He went from almost no website leads to a steady stream of potential clients that were excited to talk to him.

Website Redesign


We tailored the website visuals and content to reflect best practices for an older target market. Choosing positive images, appropriately-aged models, and larger text allows Baby Boomers to better connect with the site.

We also increased website speed to 4.6 seconds, ensuring that visitors have a good experience on the website.


Medicare insurance is a very personal choice since it deals with health, money, and everything in between. Jeremy has lots of great reviews and customers who have been with him almost 2 decades. He's also been featured in local media and is active in local sports and charity. We posted videos, links, Google reviews, and more so that potential customers could see how he's helped his past clients.


Jeremy is full of helpful knowledge about Medicare and the plans that go with it. We created a blog to help him share information, gain trust, and help with SEO. Now he can post videos or text when he's ready to cover a new topic.


The whole point of the website is to bring in customers. If they're ready to work with you, but they can't easily make contact, my work is useless. We put custom contact forms on every page, made the phone number click-to-call, and made sure that anyone interested in calling could see that a real live person would answer their questions.

Search Engine Optimization

Ranking at home

The insurance industry is a tough SEO market with many national listing websites plus local competitors to outrank. We achieved a #2 spot for local search terms.

Ranking in nearby cities

We created pages for nearby cities that the company serves, achieving multiple #1 rankings

Articles & Keywords

We performed keyword research and created a keyword plan to increase traffic to the website, even if visitors were in the early stages of looking for more Medicare information. For example, 417Medicare ranks #4 for the term "Silver Sneakers"- right after the official national Silver Sneakers website and YouTube channel. The result also displays FAQs, giving our client even more visibility on the result page.